Habitelligence surveyed 523 U.S. homeowners to understand how households think about, evaluate, and experience home battery storage — from the earliest stages of awareness through active ownership.
The survey was fielded across two separate tracks: one designed for homeowners who already own a battery system, and one for homeowners who are still exploring their options.
This page provides a small selection of highlights from the Residential Battery Adoption research.
The Need Is Real
Homeowners' top energy worry is cost: 68% expect rising electricity bills to keep squeezing their budgets, and 54% see extreme weather as a growing threat to their power supply. Roughly a third also point to grid reliability and rising strain from data centers — signs that homeowners see today's power concerns as widespread and structural, not just a passing worry..
The Product Is Delivering
Battery owners are seeing results on both fronts that matter most: 4 in 5 have never had an outage outlast their battery, and 78% report their electric bills have gotten meaningfully or somewhat lower since installing one. For a technology often sold on peace of mind alone, that's a rare case of the financial payoff showing up just as clearly as the resilience.
Motivation Is Complex
Battery readiness isn't just a numbers problem: Habitelligence scores the practical case with a 0–100 Catalyst Score built from outage frequency, bill pressure, and grid conditions, and maps the psychological one with the REA Profile, plotting homeowners across Resilience, Economics, and Autonomy. Most households land at the intersection of two or more motivations, producing seven distinct profiles — proof that the same underlying need can drive very different buying decisions.
Schedule a Market Intelligence Briefing
Explore the strongest signals in homeowner sentiment and experience, and what they could mean for your market. This concise strategy update shares a broader selection of findings from the Home Energy Landscape survey—along with insights you can put to work in product positioning, partnerships, and messaging.
