A house with solar panels on the roof at sunset, surrounded by green shrubs, with a purple and orange sky background. Text on the image reads 'The Home Energy Landscape: Solar, Storage, and the Impact of Energy Maturity at Home.'

We asked 559 homeowners about their energy use at home — from costs and efficiency to resilience and future expectations. About half had solar, storage, or both, offering first-hand perspectives on these technologies, while others shared how they view and prepare for the possibilities ahead. Together, their responses reveal key trends in sentiment, expectations, and household impact.

This page shares a small selection of highlights from the recent Home Energy Landscape research.

Blue background with an orange bar chart icon on the left and white text that says "Book a Market Intelligence Briefing".

Mounting Cost Concerns

Bar chart showing survey responses about changes in household electricity costs over the next five years, with data divided into three age groups: under 35, 36-55, and over 55. Categories include increasing significantly, increasing somewhat, staying about the same, decreasing somewhat, and decreasing significantly.

Expectations of rising electricity costs are widespread, with over 75% of homeowners expecting higher electric bills in the next five years. Homeowners in the 55+ age group stand out, as they’re twice as likely as the youngest group to anticipate a sharp increase.

Financial Drivers Fuel Investment

Bar chart showing respondents' top two objectives for investing in solar or energy storage technology, comparing standard grid dependent and power constricted scenarios. The objectives include reducing monthly energy costs, using energy more efficiently, improving resilience, increasing home value, and lowering environmental impact. The highest priority is reducing monthly energy costs, with 69% for grid dependent and 67% for power constrained. Data source is Habitelligence, August 2025, based on 303 responses.

When it comes to future home energy investments, cutting monthly energy costs is the clear priority for all households, whether standard, or power limited. However, many also point to energy efficiency and waste reduction, along with improving outage resilience as key drivers.

Efficiency Grows with Energy Maturity

Bar graph showing survey responses on home energy efficiency, with categories for solar plus battery, solar only, standard grid dependent, and power constrained, rated from very wasteful to very efficient, with percentages for each response.

Higher energy maturity combines advanced technology with greater visibility and a more vigilant approach to managing energy use. Solar + storage households lead in reporting high efficiency and low waste, while power-constrained households lag behind.

Smart Management, Real Savings

Bar chart showing monthly electric bill savings from solar panels or home battery. Top savers: 78%, moderate: 43%, low: 21%.

Among solar and/or storage households, grouping respondents by a combined measure of usage efficiency and cost control reveals a wide range of savings potential. Top Savers report an average 78% monthly bill reduction — nearly double the savings of the Moderate group and nearly four times that of the Low group.

Schedule a Market Intelligence Briefing

Explore the strongest signals in homeowner sentiment and experience, and what they could mean for your market. This concise strategy update shares a broader selection of findings from the Home Energy Landscape survey—along with insights you can put to work in product positioning, partnerships, and messaging.

People working on laptops at a wooden table with smartphones, a coffee mug, a notebook, and a planner.