Flash Brief: Total Home Tech

Homeowners are making increasingly strategic decisions about the systems that power and protect their homes—from energy and climate control to water and air treatment. This snapshot pulls top findings from the Voice of the Homeowner study to reveal what’s motivating upgrades, where frustrations are mounting, and how attitudes are shifting as smarter technologies become more accessible.

• 75% of homeowners cite monthly cost savings as their top home energy motivator

• 65% of energy-minded households prioritize investment in energy storage

• 2.1x more homeowners cite high energy bills as their top heating and cooling challenge

• 2.3x growth seen in electric heat pump adoption over the last 20 years

• 51% of homeowners cite a recent or ongoing issue with their water quality

• 41% of homeowners have installed capabilities for whole-home air treatment