Our Mission
Accelerating the shift toward smarter, more sustainable, more efficient homes, one confident decision at a time. Habitelligence turns real homeowner experience into confidence-building proof points for the next buyer.
For the brands, channels, and installers who reach that buyer, that same intelligence becomes sharper messaging and a direct line to homeowners.
Meet the Founder
Mike Lock, Founder & Head of Research
As a 25-year veteran of the technology industry, Mike Lock has experience across multiple sectors, including B2B software, IT, telecom, healthcare, and home technology systems. Most recently, he served as Principal Managing Director and Head of Content and Research at Spiceworks Ziff Davis. Before its acquisition, he was Senior Vice President at Aberdeen Strategy & Research, overseeing the strategic direction of Aberdeen’s research coverage—spanning traditional and emerging topics such as analytics and data management, IT infrastructure, ERP and financial management, and artificial intelligence (AI).
Over the course of his career, Mike has delivered research and strategy programs for some of the world’s most influential B2B brands, including IBM, Dell Technologies, SAP, Oracle, and HPE—helping them translate complex market signals into actionable go-to-market strategies.
Mike is also a 20-year homeowner with extensive hands-on experience in unexpected system failures, questionable DIY repairs, budget decisions he now regrets, and the endless search for solutions to problems he never expected to have.
Mike holds a B.S. in Electrical Engineering from Trinity College and an M.B.A. from Babson College.
Contact us
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